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Episode 11 - Urban Legends

cognition cognitive cognitive communications comfort zone folk lore myths scary stories urban legends May 04, 2021

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In podcast episode 11, "Urban Legends," Kirk and Jeff discuss several urban legends: such as Bloody Mary and analyze why these stories have been passed down from generations. It's because, from a cognitive standpoint, stories become memorable. We generate fear from stories that we curate in our heads and visualize, with social elements that also play with survival instincts. Like the Bloody Mary story has a mix of these two elements and has a simple storyline similar to scary movies. Kirk and Jeff conclude that these are methods to creating a message to your audience. Simplicity, elements of social proof, and emotion are critical factors to getting your audience engaged. 

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