Episode 30 - What Does Branding Say About You? authentic authenticity cognitive communications cognitive perception creative creativity information passive personal branding releasethekreative tattoo Apr 15, 2021

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In this podcast, we discuss personal branding and how to overcome passive cognitive perception from your audience. How people perceive you is based primarily on cognition, how we gain and interpret information, and how we take what was written, seen, and heard and...

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Episode 37 - Gleaming the Cube back to the future crazy creative creativity cube discover gleaming gleamingthecube new podcast scary skateboard trying Apr 15, 2021

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In this podcast, "Gleaming the Cube, Episode 37," We talk about putting yourself out there to try new things, no matter how crazy they might seem. Like in Kirk's skateboarding example, you will never know until you try. Self-discovery is everything, and trying things...

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Episode 36 - The Celery Test brand business celery cognitive storytelling creative creativity engagement framework reflect releasethekeative social media stories the celery test Apr 14, 2021

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You are always one step from changing your story. Every decision you make speaks on your character and sculpts who you are.  We talk about this in The 'Celery Test' Episode 36 on YouTube. This framework is an exciting way to reflect on yourself and your...

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Episode 35 - Monkey See, Monkey Do copy creative engagement monkey platform releasethekreative social media trends Apr 13, 2021

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In this podcast, we talk about the consequences of copying something from someone else's success. Like our children, we are easily influenced by "trending" and copy to meet society's expectations. This is seen with businesses and social media, like a domino effect to...

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Episode 33 - Once Upon a Time audience brand branding characters classic cognitive communications cognitive storytelling goldilocks market movies stories story storytelling strategic storytelling ted lasso Apr 12, 2021

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In Once Upon a Time episode 33, we talk about the importance of storytelling and what makes an audience listen to a good plot in the ‘Ted Lasso’ Show or the classic movies that have been around for decades. Cognitive and strategic storytelling is crucial...

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Episode 32 - There's a Hole in My Funnel blog business business model communication create creativity engagement hole in my funnel internet market online podcast profession releasethekreative segmentation strategies strategy Apr 11, 2021

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You will love our new podcast; There's a Hole in My Funnel episode 32, a sequel! Join us as we talk about different engagement strategies for communication, convey speech to become heard, and use Geico in some of these examples. If you have seen episode 31, ...

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Episode 31 - There’s a Hole in My Funnel, Leaky Funnel Theory creative creativity customers diverse funnel holes leaky funnel media platform podcast problem solving public relations release social media stories storytelling strategic storytelling tattoo parlor the Apr 09, 2021

In podcast episode 31, "There's a Hole in My Funnel, Leaky Funnel Theory," Kirk and Jeff discuss the convoluted circle of the social-media-telephone game. Kirk begins discussing this "Leaky Funnel Theory" or, preferably, "Champagne Glass Tower." Sometimes there are "holes" in the funnel or...

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Episode 5 - Are Your Stories Working? back to the future cognitive communications favorite movie robert zemeckis star trek stories storytelling strategic storytelling Mar 25, 2021

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Stories are powerful.  Not just in entertainment but in cognition and their ability to change reality.  Stories are the only way to take your a person from one mental state to another.   World building isn't only useful in fiction, it is also just the...

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Episode 4 - Are stories "powerful"? Or a trick of the brain? cautionary tale folk lore old wives tale star trek stories storytelling Mar 24, 2021

Stories are the single oldest way of conveying information. We retell, relate, and exaggerate experiences to get certain outcomes. Maybe we want to entertain, maybe we want to inform, maybe we want to influence. But they are all just stories.

 

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Episode 3 - Reinvent the Damn Wheel! DO IT! creativity entrepreneurship incremental innovation innovation invention managment Mar 23, 2021

The wheel was first documented in 3500 BCE and has undergone 1000s of iterations of incremental innovation... why would we stop now?  Why do we lean on this phrase?

 

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Episode 2 - "Building a Better Mousetrap" is stupid build a better mousetrap entrepenuership entrepreneurship government conctracting innovation problem solving Mar 22, 2021

The quest to "Build a better Mousetrap" is set upon by many a starry eyed entrepreneur and intrepid engineer. The only problem is, this very phrase and the mentality that often accompanies it, preclude any genuine innovation. Join award winning creatives Jeff Carpenter and Kirk Westwood as they...

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Episode 1 - The Kraken is real (no, Seriously) artist creativity entrepenuership kraken productivity small business owner Mar 20, 2021

Maybe you think of yourself as a "creative" maybe you don't. Maybe your job encourages "creativity" maybe it doesn't. Release the Kreative is a podcast unpacking cognition, creativity, and our need to let the beast out. What is creativity? Is it the same as being "artistic?" Is there any job or...

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