Chapter 15 - I am Sucked In (Virality) audience blog cognitive communications creative creativity cultivate culture emotion i am sucked in podcast shape sucked trends viral virality virus Apr 28, 2021

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In podcast 15, "I am Sucked In," Jeff and Kirk discuss virality. Virality is a "virus" where people copy phrases or things that become trends. Until recently, virality became a new "buzz" word in the communications and marketing industry that means having content that...

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Episode 19 - Return of the Weeping Angel (Why am I in a State of Shock?) audience blog cognitive process cognitive strategy cognitive thinking creativity emotions fear podcast reaction result shock stories triggers youtube Apr 28, 2021

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In Podcast 19, Return of the Weeping Angel (Why am I in the State of Shock?) We discuss specific emotional triggers that transmit the brain to hold moments, experiences, and stories closest to our hearts. Mostly, shock, fear, or situations take our breath away because...

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Episode 20 - Someone Will Be With You Momentarily audience cognitive communications dialect effective global ideas international interpret marketing measurement mental podcast processes understanding Apr 27, 2021

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Language is, in fact, weird. Communication is often backward. Why do we use words wacky? In this podcast, we get to the bottom of it all; why we skip the 10s place when we count in millimeters.

On a serious note, we recall being in college and relating Kirk's example...

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Episode 28 - The Only Two Questions that Matter audience cognitive communications create creativity effective speaking social media social media platforms speaking talking Apr 17, 2021

In this podcast, "The Only Two Questions That Matter," episode 28, we begin by discussing the opening question: Is Spaghetti a Vegetable? This question sounds immensely absurd, but it is a perfect example that applies to many business owners who ask the wrong questions for their company's goals....

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Episode 33 - Once Upon a Time audience brand branding characters classic cognitive communications cognitive storytelling goldilocks market movies stories story storytelling strategic storytelling ted lasso Apr 12, 2021

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In Once Upon a Time episode 33, we talk about the importance of storytelling and what makes an audience listen to a good plot in the ‘Ted Lasso’ Show or the classic movies that have been around for decades. Cognitive and strategic storytelling is crucial...

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