Episode 10 - Reboots, Remakes, and Recycled Content blog channels cognitive process cogntitive process content curation marketing message podcast product reboot recycle remake reslease segmentation social media youtube May 05, 2021

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In podcast episode 10, "Reboots, Remakes, and Recycled Content," Kirk and Jeff discuss the process of relaunching, recreating, and repeating this process over to maximize the most engagement. Suppose you launch a product in the United States, for instance. In that...

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Episode 12 - Branding is Your Story advice blog branding brands cognition cognitive stories cognitive storytelling creativity movies plot podcast stories twist youtube May 04, 2021

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In podcast episode 12, "Branding is Your Story," Kirk and Jeff use movies and superhero stories to explain the importance of character development and how they mold stories together. Kirk uses the example from the movie "Now You See Me" to describe the problems of...

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Episode 13 Communication on the Interweb blog cognitive communications creative creative process customer service history history of communication history of customer service history of the internet podcast social media youtube May 03, 2021

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In podcast episode 13, "Communication on the Interweb," Kirk and Jeff discuss the history of communication and how it has evolved due to the rise of technology. Using the Butcher example in the 1950s to represent how customer service is so vastly different from the...

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Episode 16 - Do a Little Dance, Make a Little Love, Get Down Tonight art authenticity blog cognition cognitive cognitive communications creative creativity dancing painting podcast public speaking youtube Apr 30, 2021

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In podcast episode 16, Do a Little Dance, Make a Little Love, Get Down Tonight, we talk about creativity. Kirk and Jeff begin the conversation discussing art, where Jeff defines it as poetry, writing, painting, dancing, all of which are created to form a story. Using...

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Chapter 14 - The Speaking Tools You Need blog cognition cognitive strategy creative creative strategy creativity effective speaking pace pause pitch podcast punch speaking tools strategic success successful tools youtube Apr 30, 2021

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Why do pilots speak the same? That is because they follow similar five P's, or the tools of speaking. In podcast Episode 14, "The Speaking Tools You Need," we discuss the five P's of speaking: pitch, pace, poise, pause, and punch. Pitch can signal multiple different...

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blog bounty cognitive bias cognitive perception cognitive process cognitive storytelling cognitive strategy cognitive thinking creativity podcast youtube Apr 29, 2021

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Happy Thanksgiving! That means Kirk and Jeff celebrate with candy or known as the "Bounty Feast." Like Holidays, people who celebrate across the world have one commonality with one another. Similarly, those who have the same common sense do not come from the same...

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Episode 19 - Return of the Weeping Angel (Why am I in a State of Shock?) audience blog cognitive process cognitive strategy cognitive thinking creativity emotions fear podcast reaction result shock stories triggers youtube Apr 28, 2021

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In Podcast 19, Return of the Weeping Angel (Why am I in the State of Shock?) We discuss specific emotional triggers that transmit the brain to hold moments, experiences, and stories closest to our hearts. Mostly, shock, fear, or situations take our breath away because...

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Chapter 15 - I am Sucked In (Virality) audience blog cognitive communications creative creativity cultivate culture emotion i am sucked in podcast shape sucked trends viral virality virus Apr 28, 2021

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In podcast 15, "I am Sucked In," Jeff and Kirk discuss virality. Virality is a "virus" where people copy phrases or things that become trends. Until recently, virality became a new "buzz" word in the communications and marketing industry that means having content that...

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Episode 38 - Teacher Says What? bias blog cognitive communications creativity help hurt podcast teacher says what Apr 21, 2021

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In this podcast, Teacher Says What? We discuss cognitive communication and how it can help or hurt your message. Confirmation bias is huge, and plays into our Gamification and the Electric car example. We use several other examples through out our first live...

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Episode 32 - There's a Hole in My Funnel blog business business model communication create creativity engagement hole in my funnel internet market online podcast profession releasethekreative segmentation strategies strategy Apr 11, 2021

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You will love our new podcast; There's a Hole in My Funnel episode 32, a sequel! Join us as we talk about different engagement strategies for communication, convey speech to become heard, and use Geico in some of these examples. If you have seen episode 31, ...

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