Episode 11 - Urban Legends cognition cognitive cognitive communications comfort zone folk lore myths scary stories urban legends May 04, 2021

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In podcast episode 11, "Urban Legends," Kirk and Jeff discuss several urban legends: such as Bloody Mary and analyze why these stories have been passed down from generations. It's because, from a cognitive standpoint, stories become memorable. We generate fear from...

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Episode 9 - Day Drinking with a little Business and Bourbon cognition cognitive communications consistency consumer creativity creator engagement entrepreneur growth guest speaker hard work lessons podcast start up tips May 03, 2021

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In podcast episode 9, "Day Drinking with a little Business and Bourbon," Kirk, Jeff, and the Entrepreneur Extraordinaire, Ronnell Richards, discuss crucial tips on start-up businesses. Ronnell Richard begins by explaining his great start-up story...

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Episode 13 Communication on the Interweb blog cognitive communications creative creative process customer service history history of communication history of customer service history of the internet podcast social media youtube May 03, 2021

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In podcast episode 13, "Communication on the Interweb," Kirk and Jeff discuss the history of communication and how it has evolved due to the rise of technology. Using the Butcher example in the 1950s to represent how customer service is so vastly different from the...

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Episode 16 - Do a Little Dance, Make a Little Love, Get Down Tonight art authenticity blog cognition cognitive cognitive communications creative creativity dancing painting podcast public speaking youtube Apr 30, 2021

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In podcast episode 16, Do a Little Dance, Make a Little Love, Get Down Tonight, we talk about creativity. Kirk and Jeff begin the conversation discussing art, where Jeff defines it as poetry, writing, painting, dancing, all of which are created to form a story. Using...

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Chapter 15 - I am Sucked In (Virality) audience blog cognitive communications creative creativity cultivate culture emotion i am sucked in podcast shape sucked trends viral virality virus Apr 28, 2021

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In podcast 15, "I am Sucked In," Jeff and Kirk discuss virality. Virality is a "virus" where people copy phrases or things that become trends. Until recently, virality became a new "buzz" word in the communications and marketing industry that means having content that...

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Episode 20 - Someone Will Be With You Momentarily audience cognitive communications dialect effective global ideas international interpret marketing measurement mental podcast processes understanding Apr 27, 2021

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Language is, in fact, weird. Communication is often backward. Why do we use words wacky? In this podcast, we get to the bottom of it all; why we skip the 10s place when we count in millimeters.

On a serious note, we recall being in college and relating Kirk's example...

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Episode 38 - Teacher Says What? bias blog cognitive communications creativity help hurt podcast teacher says what Apr 21, 2021

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In this podcast, Teacher Says What? We discuss cognitive communication and how it can help or hurt your message. Confirmation bias is huge, and plays into our Gamification and the Electric car example. We use several other examples through out our first live...

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Episode 28 - The Only Two Questions that Matter audience cognitive communications create creativity effective speaking social media social media platforms speaking talking Apr 17, 2021

In this podcast, "The Only Two Questions That Matter," episode 28, we begin by discussing the opening question: Is Spaghetti a Vegetable? This question sounds immensely absurd, but it is a perfect example that applies to many business owners who ask the wrong questions for their company's goals....

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Episode 30 - What Does Branding Say About You? authentic authenticity cognitive communications cognitive perception creative creativity information passive personal branding releasethekreative tattoo Apr 15, 2021

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In this podcast, we discuss personal branding and how to overcome passive cognitive perception from your audience. How people perceive you is based primarily on cognition, how we gain and interpret information, and how we take what was written, seen, and heard and...

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Episode 33 - Once Upon a Time audience brand branding characters classic cognitive communications cognitive storytelling goldilocks market movies stories story storytelling strategic storytelling ted lasso Apr 12, 2021

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In Once Upon a Time episode 33, we talk about the importance of storytelling and what makes an audience listen to a good plot in the ‘Ted Lasso’ Show or the classic movies that have been around for decades. Cognitive and strategic storytelling is crucial...

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Episode 5 - Are Your Stories Working? back to the future cognitive communications favorite movie robert zemeckis star trek stories storytelling strategic storytelling Mar 25, 2021

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Stories are powerful.  Not just in entertainment but in cognition and their ability to change reality.  Stories are the only way to take your a person from one mental state to another.   World building isn't only useful in fiction, it is also just the...

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