Episode 12 - Branding is Your Story advice blog branding brands cognition cognitive stories cognitive storytelling creativity movies plot podcast stories twist youtube May 04, 2021

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In podcast episode 12, "Branding is Your Story," Kirk and Jeff use movies and superhero stories to explain the importance of character development and how they mold stories together. Kirk uses the example from the movie "Now You See Me" to describe the problems of...

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blog bounty cognitive bias cognitive perception cognitive process cognitive storytelling cognitive strategy cognitive thinking creativity podcast youtube Apr 29, 2021

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Happy Thanksgiving! That means Kirk and Jeff celebrate with candy or known as the "Bounty Feast." Like Holidays, people who celebrate across the world have one commonality with one another. Similarly, those who have the same common sense do not come from the same...

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Episode 36 - The Celery Test brand business celery cognitive storytelling creative creativity engagement framework reflect releasethekeative social media stories the celery test Apr 14, 2021

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You are always one step from changing your story. Every decision you make speaks on your character and sculpts who you are.  We talk about this in The 'Celery Test' Episode 36 on YouTube. This framework is an exciting way to reflect on yourself and your...

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Episode 33 - Once Upon a Time audience brand branding characters classic cognitive communications cognitive storytelling goldilocks market movies stories story storytelling strategic storytelling ted lasso Apr 12, 2021

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In Once Upon a Time episode 33, we talk about the importance of storytelling and what makes an audience listen to a good plot in the ‘Ted Lasso’ Show or the classic movies that have been around for decades. Cognitive and strategic storytelling is crucial...

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