The wheel was first documented in 3500 BCE and has undergone 1000s of iterations of incremental innovation... why would we stop now? Why do we lean on this phrase?
The quest to "Build a better Mousetrap" is set upon by many a starry eyed entrepreneur and intrepid engineer. The only problem is, this very phrase and the mentality that often accompanies it, preclude any genuine innovation. Join award winning creatives Jeff Carpenter and Kirk Westwood as they...
Strategic Communicator, Author, Producer
Kirk Westwood is a storyteller. He is the co-founder and CEO of Glass River Media.
Kirk has contributed to Hollywood films, television programs, national commercials and music videos. He has worked freelance as a photographer, blogger, web-streamer, and consultant; and for the government as a Communications Specialist and Public Affairs Specialist.
No matter what his professional title has been, Kirk's job description has always been a variation of the same thing: to tell stories.
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