Episode 12 - Branding is Your Story advice blog branding brands cognition cognitive stories cognitive storytelling creativity movies plot podcast stories twist youtube May 04, 2021

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In podcast episode 12, "Branding is Your Story," Kirk and Jeff use movies and superhero stories to explain the importance of character development and how they mold stories together. Kirk uses the example from the movie "Now You See Me" to describe the problems of...

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Episode 33 - Once Upon a Time audience brand branding characters classic cognitive communications cognitive storytelling goldilocks market movies stories story storytelling strategic storytelling ted lasso Apr 12, 2021

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In Once Upon a Time episode 33, we talk about the importance of storytelling and what makes an audience listen to a good plot in the ‘Ted Lasso’ Show or the classic movies that have been around for decades. Cognitive and strategic storytelling is crucial...

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