Episode 12 - Branding is Your Story advice blog branding brands cognition cognitive stories cognitive storytelling creativity movies plot podcast stories twist youtube May 04, 2021

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In podcast episode 12, "Branding is Your Story," Kirk and Jeff use movies and superhero stories to explain the importance of character development and how they mold stories together. Kirk uses the example from the movie "Now You See Me" to describe the problems of...

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Episode 19 - Return of the Weeping Angel (Why am I in a State of Shock?) audience blog cognitive process cognitive strategy cognitive thinking creativity emotions fear podcast reaction result shock stories triggers youtube Apr 28, 2021

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In Podcast 19, Return of the Weeping Angel (Why am I in the State of Shock?) We discuss specific emotional triggers that transmit the brain to hold moments, experiences, and stories closest to our hearts. Mostly, shock, fear, or situations take our breath away because...

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Episode 36 - The Celery Test brand business celery cognitive storytelling creative creativity engagement framework reflect releasethekeative social media stories the celery test Apr 14, 2021

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You are always one step from changing your story. Every decision you make speaks on your character and sculpts who you are.  We talk about this in The 'Celery Test' Episode 36 on YouTube. This framework is an exciting way to reflect on yourself and your...

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Episode 33 - Once Upon a Time audience brand branding characters classic cognitive communications cognitive storytelling goldilocks market movies stories story storytelling strategic storytelling ted lasso Apr 12, 2021

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In Once Upon a Time episode 33, we talk about the importance of storytelling and what makes an audience listen to a good plot in the ‘Ted Lasso’ Show or the classic movies that have been around for decades. Cognitive and strategic storytelling is crucial...

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Episode 31 - There’s a Hole in My Funnel, Leaky Funnel Theory creative creativity customers diverse funnel holes leaky funnel media platform podcast problem solving public relations release social media stories storytelling strategic storytelling tattoo parlor the Apr 09, 2021

In podcast episode 31, "There's a Hole in My Funnel, Leaky Funnel Theory," Kirk and Jeff discuss the convoluted circle of the social-media-telephone game. Kirk begins discussing this "Leaky Funnel Theory" or, preferably, "Champagne Glass Tower." Sometimes there are "holes" in the funnel or...

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Episode 5 - Are Your Stories Working? back to the future cognitive communications favorite movie robert zemeckis star trek stories storytelling strategic storytelling Mar 25, 2021

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Stories are powerful.  Not just in entertainment but in cognition and their ability to change reality.  Stories are the only way to take your a person from one mental state to another.   World building isn't only useful in fiction, it is also just the...

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Episode 4 - Are stories "powerful"? Or a trick of the brain? cautionary tale folk lore old wives tale star trek stories storytelling Mar 24, 2021

Stories are the single oldest way of conveying information. We retell, relate, and exaggerate experiences to get certain outcomes. Maybe we want to entertain, maybe we want to inform, maybe we want to influence. But they are all just stories.

 

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