Episode 33 - Once Upon a Time audience brand branding characters classic cognitive communications cognitive storytelling goldilocks market movies stories story storytelling strategic storytelling ted lasso Apr 12, 2021

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In Once Upon a Time episode 33, we talk about the importance of storytelling and what makes an audience listen to a good plot in the ‘Ted Lasso’ Show or the classic movies that have been around for decades. Cognitive and strategic storytelling is crucial...

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Episode 31 - There’s a Hole in My Funnel, Leaky Funnel Theory creative creativity customers diverse funnel holes leaky funnel media platform podcast problem solving public relations release social media stories storytelling strategic storytelling tattoo parlor the Apr 09, 2021

In podcast episode 31, "There's a Hole in My Funnel, Leaky Funnel Theory," Kirk and Jeff discuss the convoluted circle of the social-media-telephone game. Kirk begins discussing this "Leaky Funnel Theory" or, preferably, "Champagne Glass Tower." Sometimes there are "holes" in the funnel or...

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Episode 5 - Are Your Stories Working? back to the future cognitive communications favorite movie robert zemeckis star trek stories storytelling strategic storytelling Mar 25, 2021

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Stories are powerful.  Not just in entertainment but in cognition and their ability to change reality.  Stories are the only way to take your a person from one mental state to another.   World building isn't only useful in fiction, it is also just the...

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