Every great company starts with an idea, but I’ve yet to hear of a company that became successful with the idea they started with.
It’s true: most ideas are bad.
But The Very Best Bad Ideas embraces that reality, shows you how to come up with even more bad ideas, how to get them out of your head and into the world, and most importantly how to transform those initial bad ideas into the innovations that can truly transform your business.
Having Kirk Westwood’s book next to my bed 20 years ago, as I was getting Netflix off the ground, would have certainly let me sleep better. Funny, thoughtful, and inspiring,
The Very Best Bad Ideas should be a part of every entrepreneurs bookshelf.